Could Your Business Learn From Disney? Dec21


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Could Your Business Learn From Disney?

In a unique partnership with Disney Institute, is offering a world exclusive opportunity for businesses to learn from Disney – one of the most successful brands on earth – and to see how it runs its business and events operation. This two-day ‘Business Behind the Magic’ event taking place on 4 and 5 March 2010 at Disneyland® Paris is a major coup for the hugely successful events community portal.

Few brands match Disney for customer loyalty, service, ability to entertain customers or to constantly innovate – all crucial challenges for UK businesses. So the two-day experience which has been carefully devised with Disney Institute, is a huge opportunity for business managers, corporate event planners, agency and freelance event planners, or anyone involved in organising business events to learn from the best.

This Disney event begins with a champagne breakfast at the St.Pancras Grand Restaurant and then a special carriage on the Eurostar direct to Disneyland, arriving in time for lunch. This is followed by an intensive afternoon of world class training delivered by Disney experts covering leadership, events operations management, innovation, customer service and PR. Delegates then see the learning in action through an exclusive behind the scenes tour where they can learn more about Disney’s incredible techniques, event operations and set up first hand. This is followed by a ‘meet the experts’ session involving Disney’s ’Imagineers’ – the people who make it happen. Delegates will also be joined by Disney’s most senior authority in customer service and business innovation (name?) who is flying in from the U.S. especially for the event.

Will Broome, Chief Executive at comments, “The event is truly a ‘money can’t buy’ experience where businesses will meet the experts and receive exclusive behind the scenes insight and inspirational learning. We’re also having the whole of ‘Frontierland’ to ourselves in the evening to celebrate that new found inside knowledge – it really is an experience not to be missed.

“We have some great people coming with us, such as, the Thistle Group, Radisson Edwardian and Von Essen Hotels amongst many others from all over the UK. So we’re offering great networking opportunities, as well as a world-class training programme. This really is a winning combination for anyone serious about building their business in 2010.”

Attending this exclusive event is guaranteed to inspire and enhance business knowledge and help explore new horizons. To book you place for the event please go to or call 020 7471 2600. Numbers are limited so please register early to avoid disappointment.


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